cold call screening is here – time to sharpen your pitch (and your whole outreach mix)
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cold call screening is here – time to sharpen your pitch (and your whole outreach mix)

Bysimon@williamsfreelance.co.uk

Apple just changed the rules of cold calling. Their latest iPhone update (iOS 26) now screens calls from unknown numbers by default so if you’re not in the contact list, you don’t ring straight through. Instead, the phone asks you to say who you are and why you’re calling, then transcribes it live so the…

from fax machines to AI: what 20+ years in B2B sales has taught me about getting (and closing) leads
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from fax machines to AI: what 20+ years in B2B sales has taught me about getting (and closing) leads

Bysimon@williamsfreelance.co.uk

I was reminiscing the other day about my first proper b2b sales job in advertising sales, circa 1999 and i remembered something wild… We used to get our orders by fax machine. Now, i’m not that old, thank you very much, but back then, we didn’t have a computer for every salesperson. CRMs? Pipeline tools?…