not all outreach is created equal!
choose the campaign style that matches your goals, sales cycle, and ideal client profile
Some deals need warming up, others need speeding up.
Whether you’re building relationships with enterprise clients or filling your calendar with qualified calls, I’ve got the right approach for your business.
LinkedIn
essentials
pure connection building
- 300 hand-selected prospects/month
- 2 touchpoints
- LinkedIn only – connections and DMs
- Continuous monthly campaigns
- Perfect for testing the water
from £199 per month
multichannel campaigns
when relationships matter most
- 300 hand-selected prospects/campaign
- 5 strategic touchpoints
- LinkedIn + Email combination
- 8-week prospect and 12-week nurture journey
- Perfect for high-ticket services
from £1,197 per campaign
cold email
campaigns
when you need scale and speed
- 500-2000+ prospects per month
- Direct email sequences
- Optional appointment setting
- Continuous monthly campaigns
- Perfect for scalable services
from £750 per month
which approach is right for you?
All plans can be tailored to your business goals, ask if you’re unsure which fits best.
| linkedin essentials | multichannel campaigns | cold email campaigns | |
|---|---|---|---|
| best for | testing the water, small businesses, early-stage b2b sales | high-value b2b services, consultants, agencies | saas, productized services, volume sales |
| ideal client profile | founders, directors, consultants, small team decision-makers | decision-makers at companies £1m+ revenue | startups to enterprise, wider net |
| prospects | 300 per month | 300 per campaign | 500–2,000 per month |
| channels | linkedin only | LinkedIn + email | email-focused |
| touchpoints | 2 per prospect | 5 per prospect | 3–5 per prospect |
| timeline | continuous monthly | 12-week campaigns | ongoing monthly |
| sales cycle match | early-stage / pre-warm | 30+ day considered purchases | 7–30 day decision cycles |
| approach | conversation building | relationship-building | direct response |
| investment | £199–£349/month | £1,197–£2,688/campaign | £750–£2,000/month |
no shortcuts. no spam. no surprises.
strategy before software
Real strategy and research, not just software tricks
proven playbooks
Tested strategies that actually generate real responses
no lock-in contracts
Stay because you want to, not because you have to
built for 2025’s b2b reality
The outreach landscape is changing fast and both approaches are designed to thrive in tomorrow’s stricter, smarter, more sophisticated market.
platform compliant
Strategies that work within LinkedIn limits and email authentication requirements
human-first
Real personalisation that passes AI detection and earns genuine responses
fully transparent
You own all data, see all the activity and keep all the connections
future-proof
Built to adapt as platforms evolve and buyers get savvier – always evolving!
frequently asked questions…
ready to fill your pipeline the right way?
Let’s chat and I can help you choose what’s right for you!
Either fill the form in or book a call direct in my calendar below.